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‘The Crunch’- The Wellcome Trust’s Food and Drink Initiative
October 30th 2015

‘The Crunch’- The Wellcome Trust’s Food and Drink Initiative

‘The Crunch’- The Wellcome Trust’s Food and Drink initiative uses food and drink to discover the links between our food, our health and our planet.

The future of food is one of the biggest challenges on our plate. Food and drink are fundamental to our lives, connecting everything from our health to the world around us. It’s time for us to take a fresh look at our relationship with food, and be inspired to create the recipe for a happier, healthier future.

The Crunch is an exciting year of activities, experiences and discussions about our food, our health and our planet. Everyone’s invited to get involved and help create the recipe for a happier, healthier future. Get involved in The Crunch and be part of the conversation.

Launching from late 2015, The Crunch will be rolled out across 2016, through a wide range of free activities:

  • Practical experiment kits going to every school in the UK
  • Nationwide interactive experiences for families
  • Recruitment and development of a network of 500+ ambassadors to help deliver grassroots activities
  • Interactive dialogue sessions, involving verbatim theatre, to inform research funding and policy making

Find out more about the initiative at The Crunch website.

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Selena Ledgerton Selena Ledgerton
Selena Ledgerton Media, Web & Marketing Manager e: [email protected]